ON-CAMERA COACHING AND MEDIA TRAINING
BE PREPARED!
The media is an animal and it’s hungry. It needs to be fed - 24 hours a day. PR is great! When it comes to putting your message across, PR is so
much better than advertising. Why? Because most people don’t know about
PR. They only know about advertising. When you appear on Radio, on TV
or in the Press, it never occurs to the public that you’re there to
promote your own agenda. Media exposure enables you to put yourself
(rather than your product or service) across to the public. However,
the chance to be interviewed by the press, radio or TV can be
completely wasted if you’re not properly prepared. The moment you’re
faced with a reporter’s tape recorder, a TV camera or a microphone, you
have to BE PREPARED!
Behind every great interview that anyone gives there’s a team like
ours. We’re the power behind the throne – the unseen, unsung heroes of
the great interview. Our team consists of highly experienced
journalists, radio and TV presenters and producers, many of them BBC or
ex-BBC personnel. Tony Blair, Bill Clinton, Richard Branson - all the great
influencers of our time know exactly how to handle the media. But
someone like us has taught them how to do it.Do you really understand the art that conceals the art, when it
comes to facing the media? If you have any doubts whatsoever about how
you’re going to look and sound, how you’re going to field difficult
questions, how you’re going to put your agenda across without sounding
pushy or preachy – then talk to the Media Training Team at the Academy
of Communication.
We put you in the ‘hot seat’ and subject you to exactly the same
kind of experience that you would have if you were facing the media for
real. However, we will expertly coach you until you feel really happy
to face whatever the media may throw at you.
How you look, how you speak and what you say is absolutely crucial
in this age of the brief ‘sound bite’. The Academy of Communication’s
team of seasoned professionals can help you design and implement your
core message and make sure that you will appear credible and confident
when the situation arises.
Completely prepared!
Speak the Best Business English!