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Personal PR – how to develop it

What is personal PR?
Personal PR is exactly what it says it is. It’s how the world sees you and that is decided by how you choose to portray yourself to the world. People buy people, not just goods or services. We love to buy from people we like. However, we’re basically judgmental. This applies in interviews for jobs, a sales pitch, a presentation or a networking event, as well as numerous other social occasions. People are seeking certain qualities in you and, whether they know it or not, they’re using a sub-conscious list to check you out. So, how are you putting yourself out into the world?
 
The personal PR list - are you:

  • Positive - do you exclude negative statements when you speak and avoid spending time with negative thinking people who drain your energy? 
  • Assertive – are you impressive without being aggressive?
  • Impactful – is every word you speak memorable? Do people pay close attention to what you have to say?
  • Dependable – are you able to respond to any situation, and be sure that you won’t let any one down?
  • Unswerving – if you believe your course of action to be the right one, do you stick to it, no matter what?
  • Presentable – do you have a strong personal image and, are people impressed by you, whenever you speak? Do you make the most of your looks, voice, clothes, hair, skin and movement? Do you always appear and sound the best you can possibly be?


So – are you P A I D U P. (Paid up)? That is to say, a fully PAID UP member of the Personal PR Club.

Self development and personal PR

Most major organizations insist on their staff, at all levels, taking various personal developmental courses. In fact, the higher you climb up the corporate ladder, the greater the insistence on developing yourself. Personal development is really about aiming to be the best you can possibly be, in every area of your life. Whether you work for yourself or a big multi-national, whether you want to succeed at a social or business party, or impress that certain man or woman in the office, developing your personal PR image is a must. After all, you exist as others see you. Check to see if you have the qualities listed in the personal PR list above.

Join now and learn more about Personal PR on the Academy of Communication courses.